by Chris Valentino, Partner/ECD
I had the distinct privileged to work with an amazing team and client to produce Fit In Your Skin. A wellness program designed for severe to moderate Psoriasis patients seeking health and wellness information. 

We developed the program to be engaging, open and effective. Jackie was great to work with and gave me some long lasting tips as well.

The goal of fit in your skin was to provide an online wellness resource for severe to moderate psoriasis patients who because of their condition would not likely frequent a gym or health class for fitness and wellbeing.

Motive’s approach was to create an informative and welcoming online destination for psoriasis patients to identify, engage and interact with. Building on our expertise in the wellness market motive utilized proven techniques to connect with patients in an emotional, artful and impactful way.

The clean and simple design of the website was created to evoke a soothing and safe spa like experience. The site was designed to be sharable through social media integration including Facebook and twitter. The program’s video trailer was also released through Johnson & Johnson’s YouTube channel.

Motive produced the exercise DVD program, nutritional cooking segments, patient testimonials, physician interviews, original program music and program publicity stills all in keeping with the tone and serious subject matter of the program. After the initial program launch the participating patients provided video progress reports which were uploaded to the main site. Notifications were sent to registered users through the opt-in program and additional information was distributed to fans through Facebook.

Motive designed and executed additional material for patient use such as a visual exercise guide, a downloadable guided meditation, recipes pages, promotional guidelines and an exercise playlist.

The program reached thousands of patients in the US through social media, bloggers, newswires and a satellite media tour with featured host and celebrity fitness expert Jackie Warner. A strategic partnership with the National Psoriasis Foundation also helped with campaign awareness and patient outreach. The program produced contactable leads for Johnson & Johnson Pharmaceuticals and continues to maintain a visible audience through it’s social outlets and patient support. 



Student, intern, pro (repost)

By: Randi Altman

Imagine being a college senior during these economic times. The opportunities to work in your area of interest upon graduation are most likely few and far between, but if your area of interest happens to be the post and production industry? Even in the best of times, competition is fierce. 


Some young people are taking internships right out of school with hopes of impressing their temporary employer enough that a full-time opportunity might grow. Others are waiting tables, waiting  for the economy to turn or for their work to be noticed above others.


While it’s tough out there for those entering the workforce, studios have a terrific opportunity to weed out the weak and hang on to the strong. Here is what some post house executives look for in interns. (See page 32 for more on this topic.)


“When we look for interns, we always consider their long-term potential,” says Yfat Neev, senior executive producer at New York’s Gravity. “We don’t just bring them in to work on one project. We have them collaborate and interact with our teams of artists on multiple projects. This gives us the opportunity to see how well they perform individually and as part of a creative group. If an intern shows his commitment, professionalism, performs above expectations and to his supervisor’s satisfaction, there’s a pretty good chance they’ll be hired. Since our industry is also about group dynamics, spending long days and nights together, it’s really important to us there is the ability for our people to communicate and get along.”  


Chris Valentino, partner/executive creative director at New York’s Motive, got his start in the industry as an intern. “I know well the importance of having a strong creative and nurturing environment. We have always offered internships as a way for students and grads to get a sense of the business and first-hand experience, but also for us to engage with fresh creative and passionate people. We make it a priority to give them structure and guidelines and to offer opportunities. As a company we expect interns to be on time, to be ready to work, and to bring their best ideas.”


Valentino has often hired from within. “Many of the people I work with today began working for me as interns,” he says. “In the past, a majority of my production staff consisted of college students, who have since become a resource I regularly turn to today. We have had interns move on and come back to work with us and have also engaged interns in long-term positions.”


Just because you have a degree in hand and a reel, doesn’t mean you are going to land a full-time job. Internships, more than ever, are entrée into the real-world and real work.