Story Half Told: Beth Fairchild




Bean Labs and I worked alongside Pfizer, Y&R and Vital WW to expand the Story Half Told initiative Pfizer began in 2013.  Our goal was to bring broader awareness and tell the story of metastatic breast cancer patients in an honest and heartfelt way.  I never imagined the journey would lead me to meet such amazing women.

Working with Beth Fairchild and her family to tell her story was truly a privilege.  This is just one small glimpse at her full, and amazing life as a mother, wife, artist, advocate and mbc patient.

Thank you, Beth, for opening your home and your heart.

  • Chris Valentino

Melanoma Just Got Personal with Troy Aikman

‪#‎MelanomaJustGotPersonal‬ – We are proud to share our latest production, Melanoma Just Got Personal.
It was a pleasure working with Troy Aikman and ‪#‎Novartis‬ on this campaign and to have the opportunity to work with Troy to tell his personal melanoma story.

Melanoma Just Got Personal is a portal to help patients living with advanced melanoma (unresectable or metastatic melanoma) learn about the personalized nature of their disease so they are better equipped to fight against it. We had the privilege to speak with patients living with melanoma and their supporters as well as healthcare professionals who provided insight into the importance of knowing their diagnosis.  It was an eye opening experience to learn about the different types of the disease and how knowing your mutation can lead to better treatment.  The team at Novartis is dedicated to spreading this message.  

Join pro football legend, Hall of Famer and former melanoma patient, Troy Aikman, the Melanoma Research Foundation, Melanoma International Foundation and Aim at Melanoma, and learn more about advanced melanoma to help raise awareness of this rarely discussed cancer.

 Join the campaign and show your support at www.MelanomaJustGotPersonal.com

DIY’s America’s Most Desperate Landscape

Jason Cameron knows a thing or two about landscaping.  This Licensed Home Improvement Contractor, Finish Carpenter, Personal Trainer, Writer, Actor, TV Personality and Fitness Model was a joy to work with and brought a lot of laughs to the set.  (Thankfully, he left the sledgehammer at home).

Director Chris Valentino wrapped a promo shoot for DIY network and The Cider Company.

Catch Jason on DIY’s Desperate Landscapes and America’s Most Desperate Landscapes.

 

DIY’s Income Property

It goes without saying that the incredible talent at DIY knows how to have fun.  We worked with DIY, The Cider Company and super-nice, award-winning host Scott McGillivray on some new promo campaigns.  Chris Valentino directed the shoot for the Cider Company and DIY alongside the DIY design team.  This shoot was a blast as it reunited many of our old crew people together at one of our favorite NY area locations.  The shoot went incredibly well and we accomplished everything we hoped to.  It was a memorable day.  Our favorite highlight has to be Scott tossing a sledgehammer to Director, Chris Valentino while he wasn’t looking.  Thankfully, Chris’ panther-like reflexes were on point.  Lastly, we have to mention the shoot was shot by our talented and lovely DP, Mike Falasco.  Kudos and thanks to Kim Bratt and team Cider for another fun assignment.

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Fixer Upper

Recently Chris Valentino once again collaborated with The Cider Company to direct promos for a fan favorite, HGTV’s Fixer Upper. Having the opportunity to spend a few August Summer days in Waco, TX should be on everyone’s to-do list.

Working with Chip and Joanna Gaines was full of fun and laughter.  The HGTV team is a great, collaborative group of creatives who love what they do.hgtv_fixer_endpages2
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Cider House Rules

Recently Chris Valentino collaborated with The Cider Company to direct promos for Lara Spencer’s Flea Market Flip. The HGTV show has found its new home as the flagship program for Great America Country, the Scripps family’s latest network addition.

A great time was had by all on location at the Brimfield Antique Show and The Elephant’s Trunk.  Both venues offered a look into the past and some truly amazing textures.

Lara is a pro and proved why she is so great at her job.  She is passionate, driven and artistic.

Many thanks to The Cider Company and Kim Bratt for the opportunity.lara_fmf
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Food For Thought

We recently wrapped production on a new project that is sure to wet the appetite. The program to be released this fall focuses on diet and nutrition and features some amazing talent. Directed by Chris Valentino with photography by Michael Falasco and Chong Pak, more info to come as we get closer to launch.

>update<<

Here’s the official Press Release for Get Your Full Course.  We had a blast working with Sunny Anderson on this campaign.

Janssen Biotech, Inc. and the Crohn’s & Colitis Foundation of America (CCFA) announced today the launch of Get Your Full Course, an educational campaign designed to provide resources for people living with inflammatory bowel diseases (IBD) on the paired role of nutrition and appropriate therapy in managing IBD.
IBD includes the chronic digestive diseases ulcerative colitis (UC) and Crohn’s disease, and affects 1.4 million Americans combined. Get Your Full Course features television host and celebrity cook Sunny Anderson, who is speaking publicly for the first time about her journey with UC.“Having lived with UC for more than 20 years, I recognize the importance of talking more openly about the disease and educating people with IBD that we don’t have to shy away from food because of our disease,” said Sunny. “Food is a big part of my life. I am excited about Get Your Full Course and its focus on helping the IBD community learn about foods we can enjoy that are also rich in the nutrients we sometimes lack due to the way the disease affects the intestines.”Sunny’s recipes and exclusive cooking demonstrations are featured on www.GetYourFullCourse.com. Alongside Sunny, Dr. Lindsey Albenberg, a gastroenterologist from Children’s Hospital of Philadelphia and University of Pennsylvania Perelman School of Medicine, lends her expert advice and answers common questions for those living with IBD. In addition, visitors to Get Your Full Course are invited to submit a recipe for, or a photo of, a favorite meal as part of a sweepstakes. All entries will be eligible to receive one of several prizes, including a grand prize to meet Sunny at a local CCFA event.

Researchers are working diligently to improve their knowledge of the relationship between diet, nutrition and IBD. They are specifically focused on examining the effect of bacteria in the gut for patients with IBD. Until these studies are complete, Dr. Albenberg encourages patients to have an open, honest conversation with their doctors to identify foods that could trigger flares and identify a diet and treatment plan to best manage their disease.

“IBD is a condition that varies greatly from patient to patient, but the goals of treatment remain consistent – to achieve remission, and once that is accomplished, to maintain remission,” said Dr. Albenberg. “When IBD is under control, a patient’s diet can be less restricted, so it’s important for patients to work closely with their healthcare team to accomplish symptom control and disease remission. Then, patients can slowly reintroduce foods into their diet to ensure a diet rich in vitamins and nutrients.”

“CCFA is proud to partner with Janssen Biotech, Inc. on Get Your Full Course to help educate the IBD community on the importance of working closely with your doctor to not only get your symptoms under control with appropriate therapy, but also learn how to make nutritious food choices and maintain a well-balanced, nutrient-rich diet,” said Laura Wingate, Vice President, Patient & Professional Services for CCFA. “We hope this initiative helps the IBD community learn that while diet does not cause or cure IBD, it can influence symptoms. By working with a healthcare professional, you can determine the individual diet and treatment approach that is right for you.”

Visit www.GetYourFullCourse.com for more information about the campaign.

That’s a wrap! (courtesy of JCP)

Bean Creative Labs recently wrapped production on a spot for our friends at JCP.  Taking advantage of the warmest day in months here in the NYC area.  We headed out to Sheepshead Bay NY to take over (once again) local institution Jordan’s Clam Bar. A little movie magic and the place became our cafe setting for the piece.

Kudos to Team Bean’s Brian Jordan for making the day run smooth.

InnerState: A Journey of Hope

I co-created, produced and directed this acclaimed first of its kind patient awareness film and marketing campaign created for Johnson & Johnson Pharmaceuticals (Centocor, Inc). The program garnered national media attention for its innovative approach to non-branded content. The New York Times, Reuters, AdAge, CNBC and other national media coverage helped promote the film across a multi-city tour.