Branding, design, and strategy are just some of the pieces to the puzzle that is Westchester North.
Westchester North is Northern Westchester’s newest, premiere gateway to local businesses, nonprofits, and community events empowering the Northern Westchester community to connect, taste, experience, and explore.
I worked with the Westchester North team to help launch the new entity and will be filming new content for their site and social.
No, we aren’t talking about the country Egypt, rather the incredibly talented television, radio personality, author, speaker and home space expert, Egypt Sherrod.
Nothing like a trip to Hot-lanta in the middle of winter to keep you warm and fuzzy. Chris Valentino directed Egypt in a series of new promo materials for HGTV and the Cider Company. Once again shot by long-time collaborator, DP Mike Falasco, the promo campaign was a delight to work on.
Egypt is a passionate professional who always brings her a-game to the set. It was a fun time working with Egypt (she has some serious dance moves). Check out her show on HGTV!
Recently Chris Valentino collaborated with The Cider Company to direct promos for Lara Spencer’s Flea Market Flip. The HGTV show has found its new home as the flagship program for Great America Country, the Scripps family’s latest network addition.
A great time was had by all on location at the Brimfield Antique Show and The Elephant’s Trunk. Both venues offered a look into the past and some truly amazing textures.
Lara is a pro and proved why she is so great at her job. She is passionate, driven and artistic.
Many thanks to The Cider Company and Kim Bratt for the opportunity.
I produced and directed the wellness campaign Fit In Your Skin for Tonic Life Communications and Janssen Biotech. The program included fitness routines, healthy recipes, and intimate interviews with participants.
I co-created, produced and directed this acclaimed first of its kind patient awareness film and marketing campaign created for Johnson & Johnson Pharmaceuticals (Centocor, Inc). The program garnered national media attention for its innovative approach to non-branded content. The New York Times, Reuters, AdAge, CNBC and other national media coverage helped promote the film across a multi-city tour.