We recently wrapped production on a new project that is sure to wet the appetite. The program to be released this fall focuses on diet and nutrition and features some amazing talent. Directed by Chris Valentino with photography by Michael Falasco and Chong Pak, more info to come as we get closer to launch.
Janssen Biotech, Inc. and the Crohn’s & Colitis Foundation of America (CCFA) announced today the launch of Get Your Full Course, an educational campaign designed to provide resources for people living with inflammatory bowel diseases (IBD) on the paired role of nutrition and appropriate therapy in managing IBD.
IBD includes the chronic digestive diseases ulcerative colitis (UC) and Crohn’s disease, and affects 1.4 million Americans combined. Get Your Full Course features television host and celebrity cook Sunny Anderson, who is speaking publicly for the first time about her journey with UC.“Having lived with UC for more than 20 years, I recognize the importance of talking more openly about the disease and educating people with IBD that we don’t have to shy away from food because of our disease,” said Sunny. “Food is a big part of my life. I am excited about Get Your Full Course and its focus on helping the IBD community learn about foods we can enjoy that are also rich in the nutrients we sometimes lack due to the way the disease affects the intestines.”Sunny’s recipes and exclusive cooking demonstrations are featured on www.GetYourFullCourse.com. Alongside Sunny, Dr. Lindsey Albenberg, a gastroenterologist from Children’s Hospital of Philadelphia and University of Pennsylvania Perelman School of Medicine, lends her expert advice and answers common questions for those living with IBD. In addition, visitors to Get Your Full Course are invited to submit a recipe for, or a photo of, a favorite meal as part of a sweepstakes. All entries will be eligible to receive one of several prizes, including a grand prize to meet Sunny at a local CCFA event.
Here’s the official Press Release for Get Your Full Course. We had a blast working with Sunny Anderson on this campaign.
Researchers are working diligently to improve their knowledge of the relationship between diet, nutrition and IBD. They are specifically focused on examining the effect of bacteria in the gut for patients with IBD. Until these studies are complete, Dr. Albenberg encourages patients to have an open, honest conversation with their doctors to identify foods that could trigger flares and identify a diet and treatment plan to best manage their disease.
“IBD is a condition that varies greatly from patient to patient, but the goals of treatment remain consistent – to achieve remission, and once that is accomplished, to maintain remission,” said Dr. Albenberg. “When IBD is under control, a patient’s diet can be less restricted, so it’s important for patients to work closely with their healthcare team to accomplish symptom control and disease remission. Then, patients can slowly reintroduce foods into their diet to ensure a diet rich in vitamins and nutrients.”
“CCFA is proud to partner with Janssen Biotech, Inc. on Get Your Full Course to help educate the IBD community on the importance of working closely with your doctor to not only get your symptoms under control with appropriate therapy, but also learn how to make nutritious food choices and maintain a well-balanced, nutrient-rich diet,” said Laura Wingate, Vice President, Patient & Professional Services for CCFA. “We hope this initiative helps the IBD community learn that while diet does not cause or cure IBD, it can influence symptoms. By working with a healthcare professional, you can determine the individual diet and treatment approach that is right for you.”
Visit www.GetYourFullCourse.com for more information about the campaign.
When it comes to horror stories we are pretty sure everyone has one. Lucky for us our latest Horror story is the completion and launch of the all-new HorrorChannel.com
We are very excited to have completed a year long relaunch of the HorrorChannel. Working alongside founder and CEO Nick Psaltos we helped to shape the voice of the new website and digital destination. The Horror Channel’s mission is to introduce all ages to classic and contemporary literature and film in the “horror” genre. Thereafter they endeavor to engage both the creators and audiences of the horror, suspense, thriller, and fright genres in a community that values literature and film, but which is respectful of the varying audiences of the broad genre. In other words it is horror for all ages appealing to Scooby Doo fans, cult fans and mainstream horror fans.
Bean Creative Labs recently wrapped production on a spot for our friends at JCP. Taking advantage of the warmest day in months here in the NYC area. We headed out to Sheepshead Bay NY to take over (once again) local institution Jordan’s Clam Bar. A little movie magic and the place became our cafe setting for the piece.
Kudos to Team Bean’s Brian Jordan for making the day run smooth.
Everyday is a fresh start. With so many oportunities we have to make the most of it.
This little thought really strikes a chord with me. The landscape is constantly changing and like most people I have had to change with it. Work has been a roller coaster of intense deadlines, fierce creative and long nights. While rewarding in its own way, it does take its toll on me. I am wondering when I will have the chance to wind my mind down to catch a good deep sleep. Until then I am going to keep pushing, keep creating and keep finding new ways of doing.
Life. Make the most of it everyday in every way.
-Chris Valentino @Valentino328
Look who came knocking today.
I couldn’t make out what he was trying to say.
My morse code is a little rusty.
My lens a little dusty.
“Out beyond ideas of wrongdoing
and rightdoing there is a field.
I’ll meet you there.
When the soul lies down in that grass
the world is too full to talk about.”
I met this lovely lady the other day.
She whispered softly.
“Take it slow, wherever you go . Whenever you have the time, stop for a hello. Life may pass you by when you aren’t looking.”
Fall is fast approaching. One of my favorite times of the year for capturing amazing colors.
I took this photo the other day after the sky changed abruptly. Rain poured in with vigor and was soon followed by a bright blue sky.
When I look at this photo I can almost feel the tree trying to desperately reach out for its fallen friend.
Holding onto the last days of summer before a long winter’s journey.