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be very careful if you don’t know where you are going

be very careful if you don't know where you are going

“You’ve got to be very careful if you don’t know where you are going because you might not get there.”
– Yogi Berra

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“If people aren’t calling you crazy, you aren’t thinking big enough.”

“If people aren’t calling you crazy, you aren’t thinking big enough.”
– Richard Branson

These pics from my archive are of a TV/Web series I created alongside my friends Debbie “Scream Queen” Rochon and Kent Kitzman. The show “Trailer Park” was a blast to make. We had a great time writing and researching. I also had the pleasure of working with my friend and Emmy Winner Joshua Turi on the SFX make-up.

Here’s to Debbie and Brain Dead Barry!

The story goes like this…and that. So you should… and don’t forget…

Storytelling. Some new data to chew on from research consultancy Latitude. Nothing new from my perspective. I am constantly looking for new ways to bridge storytelling with digital media and new technology.

Technology to me offers not a distraction form storytelling, but a host of new props for us to utilize and integrate into the #Story bag of tricks.

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Latitude’s new study, The Future of Storytelling, that shows that digital TV will be an integral part of how stories are told in the years to come. According to the study, “audiences are more ready than ever to embrace new tech-driven possibilities for stories to (affect) us more deeply.” The report identifies four different audience archetypes: Seekers, Relaters, Realists, and Players. Some of the stats Latitude dug up are below:

  • 78% want to “friend” a character digitally on Facebook or via text messages and have the ability to help sway the character’s decisions.
  • 87% want to see events through the eyes of a particular character or to switch between different characters’ points-of-view.
  • 41% use a second screen at least daily while watching TV, which includes 50% of 18-34 year-olds and 35% of 34-59 year-olds.
  • 67% say that using a second screen to interact with TV content would increase their overall TV viewing; this includes 63% of 34-59 year-olds.
  • The most popular second screen interactions for TV shows tend to be goal-oriented, such as earning rewards (80% interested), voting to decide a show’s outcome (79%), or making a purchase (76%).
  • 92% agree there’s a real opportunity for brands to make ads feel more like a story or a game that they’d naturally choose to engage with.

In Other Words: The more interactive you can make your series, the more fans will be into it. Yeah, that’s what she said Michael Scott.

It is what it is…

Quotes_itis

Inspiration comes from many places. For me I often find daily nuggets of wisdom from my kids. Where they get them is beyond me. Perhaps some divine combination of cartoons, conversations and observations of parental frustration. My daughter amuses me with her proclamation that “This is the life” whenever the opportunity for an ice cream appears or a lazy day on the hammock. One of my all time favorite quotes is courtesy of my son who aptly observed that worrying about things is a waste of time and why bother second guessing yourself… It is what it is. It’s not what it’s not.