ON THE MIND, A THOUGHT OF THE DAY

by Chris Valentino, Partner/ECD

Our industry is ever evolving and the wants of clients and brands is more than mere sales and analytics.  It is lasting impression, dependability and loyalty.  Through it all we need to have trust in those little things.  Trust that the fizz of your Coke will taste like Coke, your iPad will launch your Angry Birds app and that through it all life’s numbing hum will stir the frantic determined beat of a call to action.

It is this action that inspires.  It is the very foundation of our motive – to inspire Digital Brand Action.

 

Tag! Your it (technology)

by Chris Valentino, Partner/ECD

I had the opportunity to talk with the team at Microsoft about Tag and how we utilize the tech in various campaigns. Visit the Microsoft Tag Blog site for the full story.

http://tag.microsoft.com/Libraries/Blog/Blog-InterviewMotiveNYC-101911.sflb.ashx