Find Your North

Branding, design, and strategy are just some of the pieces to the puzzle that is Westchester North.

Westchester North is Northern Westchester’s newest, premiere gateway to local businesses, nonprofits, and community events empowering the Northern Westchester community to connect, taste, experience, and explore.

I worked with the Westchester North team to help launch the new entity and will be filming new content for their site and social.

#FindYourNorth

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Story Half Told: Beth Fairchild




Bean Labs and I worked alongside Pfizer, Y&R and Vital WW to expand the Story Half Told initiative Pfizer began in 2013.  Our goal was to bring broader awareness and tell the story of metastatic breast cancer patients in an honest and heartfelt way.  I never imagined the journey would lead me to meet such amazing women.

Working with Beth Fairchild and her family to tell her story was truly a privilege.  This is just one small glimpse at her full, and amazing life as a mother, wife, artist, advocate and mbc patient.

Thank you, Beth, for opening your home and your heart.

  • Chris Valentino

Cycle 4 UC

Cycle 4 UC, is a branded awareness campaign created to provide resources for people living with inflammatory bowel diseases (IBD).  Produced in collaboration with Tonic Life Communications for Janssen Biotech, Inc.

Cycle 4 UC features professional cyclist and UC patient Cory Greenberg, who shares his drive to live with UC.

“I think the most important thing, and the most significant advice that I can give to any individual living with ulcerative colitis is to become informed. You can’t really decide what treatment plan is best for you, until you know what exactly is happening within you.

Talk to people, don’t be afraid to open up. It’s a very real situation and in order to have a real end result and to feel that you can get back to what you love to do you need to be able to share and to really open up and express what’s going on within your mind and your body.”

The program was Produced and Directed by Chris Valentino.

Melanoma Just Got Personal with Troy Aikman

‪#‎MelanomaJustGotPersonal‬ – We are proud to share our latest production, Melanoma Just Got Personal.
It was a pleasure working with Troy Aikman and ‪#‎Novartis‬ on this campaign and to have the opportunity to work with Troy to tell his personal melanoma story.

Melanoma Just Got Personal is a portal to help patients living with advanced melanoma (unresectable or metastatic melanoma) learn about the personalized nature of their disease so they are better equipped to fight against it. We had the privilege to speak with patients living with melanoma and their supporters as well as healthcare professionals who provided insight into the importance of knowing their diagnosis.  It was an eye opening experience to learn about the different types of the disease and how knowing your mutation can lead to better treatment.  The team at Novartis is dedicated to spreading this message.  

Join pro football legend, Hall of Famer and former melanoma patient, Troy Aikman, the Melanoma Research Foundation, Melanoma International Foundation and Aim at Melanoma, and learn more about advanced melanoma to help raise awareness of this rarely discussed cancer.

 Join the campaign and show your support at www.MelanomaJustGotPersonal.com

Egypt’s Flipping Virgins

No, we aren’t talking about the country Egypt, rather the incredibly talented television, radio personality, author, speaker and home space expert, Egypt Sherrod.

Nothing like a trip to Hot-lanta in the middle of winter to keep you warm and fuzzy.  Chris Valentino directed Egypt in a series of new promo materials for HGTV and the Cider Company. Once again shot by long-time collaborator, DP Mike Falasco, the promo campaign was a delight to work on.

Egypt is a passionate professional who always brings her a-game to the set. It was a fun time working with Egypt (she has some serious dance moves).  Check out her show on HGTV!

DIY’s America’s Most Desperate Landscape

Jason Cameron knows a thing or two about landscaping.  This Licensed Home Improvement Contractor, Finish Carpenter, Personal Trainer, Writer, Actor, TV Personality and Fitness Model was a joy to work with and brought a lot of laughs to the set.  (Thankfully, he left the sledgehammer at home).

Director Chris Valentino wrapped a promo shoot for DIY network and The Cider Company.

Catch Jason on DIY’s Desperate Landscapes and America’s Most Desperate Landscapes.

 

DIY’s Income Property

It goes without saying that the incredible talent at DIY knows how to have fun.  We worked with DIY, The Cider Company and super-nice, award-winning host Scott McGillivray on some new promo campaigns.  Chris Valentino directed the shoot for the Cider Company and DIY alongside the DIY design team.  This shoot was a blast as it reunited many of our old crew people together at one of our favorite NY area locations.  The shoot went incredibly well and we accomplished everything we hoped to.  It was a memorable day.  Our favorite highlight has to be Scott tossing a sledgehammer to Director, Chris Valentino while he wasn’t looking.  Thankfully, Chris’ panther-like reflexes were on point.  Lastly, we have to mention the shoot was shot by our talented and lovely DP, Mike Falasco.  Kudos and thanks to Kim Bratt and team Cider for another fun assignment.

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Fixer Upper

Recently Chris Valentino once again collaborated with The Cider Company to direct promos for a fan favorite, HGTV’s Fixer Upper. Having the opportunity to spend a few August Summer days in Waco, TX should be on everyone’s to-do list.

Working with Chip and Joanna Gaines was full of fun and laughter.  The HGTV team is a great, collaborative group of creatives who love what they do.hgtv_fixer_endpages2
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Cider House Rules

Recently Chris Valentino collaborated with The Cider Company to direct promos for Lara Spencer’s Flea Market Flip. The HGTV show has found its new home as the flagship program for Great America Country, the Scripps family’s latest network addition.

A great time was had by all on location at the Brimfield Antique Show and The Elephant’s Trunk.  Both venues offered a look into the past and some truly amazing textures.

Lara is a pro and proved why she is so great at her job.  She is passionate, driven and artistic.

Many thanks to The Cider Company and Kim Bratt for the opportunity.lara_fmf
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It’s Time: ESPN and SEC Documentary -Title Design

“It’s Time” is the highly anticipated SEC Storied documentary which depicts the unique relationship between former SEC players Chucky Mullins and Brad Gaines.

The film by Peabody Award-winning documentarian Fritz Mitchell takes an in-depth look at the inspirational friendship between Gaines, a former Vanderbilt fullback, and Mullins, a former Mississippi defensive back. Their lives became intertwined on Oct. 28, 1989 when Mullins put a devastating hit on Gaines near the Mississippi end zone. The collision left Mullins paralyzed and Gaines troubled with guilt for having played an unknowing role in the injury.

Several personalities featured in the documentary, including Gaines, Mitchell and former Mississippi head coach Billy Brewer, will discuss their participation after the screening.

Bean Labs, led by Chris Valentino, was happy to once again collaborate with Fritz on the project.  We provided the title design and animations for the film which premiered Sept 4th.

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